Charles Robinson, along with his wife Siouxsan, founded The Red Road, an organization dedicated to serving and celebrating Native Americans and ministering the love of Jesus through practical support. He is also the Founder of Atsiniki, a cigar company that seeks to honor Native American culture and the stories of indigenous people everywhere. He, Siouxsan, and their 11 children work together to demonstrate how following Jesus and following the red road leads to deeper peace for all.